Helping You Improve Your Brand Image Through Research
Market research is a key component of our Discovery Process strategic consulting model. We have extensive experience with all types of quantitative and qualitative research, including studies involving brand positioning, image and awareness, consumer segmentation, customer satisfaction, as well as product and service feasibility. Whether it requires focus groups or in-depth interviews, consumer panels, or online surveys, we have the experience required. When we have completed your study, you can rest assured that actionable recommendations will be provided and implemented.
Discovery Process Strategy Development. Refined.
Launching a new product. Penetrating a new channel of distribution. Utilizing new media. Re-positioning your brand.
Keeping your marketing strategy on track. We use a time-tested and disciplined process to help firms tackle these
issues. Rather than just educated guesses, consider contacting us about our Discovery Process. We've fine-tuned this
process over the years to help numerous companies grow.
It begins with an audit of your marketing programs, present and recent past. Executive interviews gather pertinent
information about your goals and objectives. External market research serves to validate — or, more importantly, update —
your approach. Analyzing "gaps" between the internal and external feedback helps us to refine your strategy. We obtain
internal buy-in from your key managers, and then begin developing your program and plan. Companies both large and
small have utilized this approach with success.
How to Get Started
Learn how you can benefit from the Discovery Process to help build an effective strategy. Contact us
for more information, including case studies, and a custom quotation based on your unique
business needs.